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Event

Title:: MMA Briefing Session: Mobile Marketing in Indonesia
When:: 12.11.2009 - 12.11.2009 14.00 h - 17.00 h
Where:: Hotel Mulia Senayan - Jakarta
Category:: Other Events

Description

Friends of MobileMonday Indonesia,

Please use this rare opportunity and attend the first ever Mobile Marketing Association Briefing on Mobile Marketing Opportunity in Indonesia, brought to you through collaboration among Mobile Marketing Association, Frost & Sullivan, MobileMonday Indonesia, M-Stars, and Bubu.com.

The Briefing will take place at:

Date: Thursday, 12 November 2009
Time: 14.00 - 17.00
Place: Hotel Mulia (Ballroom 1)
(co-located with Frost & Sullivan Indonesian Telecoms International Summit 2009)

For details on the Frost & Sullivan Indonesian Telecoms International Summit 2009, please visit their website: http://www.frost-indotelecom.com/

See you there!


______________________________ ______________________________ _____________________
Mobile Marketing Association Briefing - The mobile marketing opportunity in Indonesia Co-Located with the Indonesia Telecoms International Summit 2009
12th November 2009 Jakarta Indonesia; Mulia Senayan Hotel
Objectives: Find out how agencies and brands can best maximize the mobile marketing and advertising opportunity in Indonesia Explore and evaluate emerging business models and best practices for increasing campaign effectiveness Develop creative new strategies to engage, influence and interact with consumers on a personal level through an always on, always connected channel Generate new ideas, facilitate business networking and provide opportunities for partnerships and alliances Target Audience: Telecom Operators … Webcos … Agencies … Brands … Media & Publications … Software & Application Developers … All Executives Responsible for Digital Marketing and Services Creation
Schedule and Outline Agenda:
14:00	Registration and coffee
14:30	Welcome and Opening Industry Analyst Assessment: Understanding the consumer perspective • Attitudes, usage and affinity with mobile • Building on interactivity, social networking and subscriber engagement *Nitin Bhat, Senior Vice President, ICT Practice, Frost & Sullivan, Singapore*
14:40	Opening remarks from Mobile Marketing Association: The mobile marketing opportunity in Indonesia *Rohit Dadwal, Managing Director Asia Pacific, Mobile Marketing Association*
14:55	Update on the state of mobile and its evolving role in communications and marketing • Exploring the implications of universal communications mobility • Creating value and driving interactive and mobile media ad spending Sumantri Joko Yuwono, Senior Division Head - VAS Management, Indosat
15:10	Exploring Indonesia’s media landscape: Vital statistics and projections for growth and penetration • What is the growth expectation in terms of mobile advertising revenues and as a proportion of marketing spend? *Andy Zain, Founder, Mobile Monday Indonesia*
15:20	SMS advertising - Critical success factors and case studies • Reaching a mass audience using the most favoured channel for personal interaction *Ruben Eduardo Maislos, Founder, Vice President Business Development, Pudding Media Singapore*
15:30	Brand case study: AXE *Shinta Witoyo Dhanuwardoyo, Chief Executive Officer, Bubu.com*
15:40	Brand case study: Green Sands *Joseph Lumban Gaol, Chief Executive Officer, m-STARS*
15:50	Panel round-up with speakers and audience Q&A *Rohit Dadwal, Managing Director Asia Pacific, Mobile Marketing Association*
16:10	Telco platforms and branded utilities: What services can brands develop that add value for consumers? • Opportunities and challenges in building larger scale campaigns with mobile **Bakrie Telecom ()***
16:25	“Indonesia In your hand" - Using an augmented reality browser *Amiranto Adi Wibowo, Chief Innovation Officer, JSpot Mobile*
16:40	Looking into the future: Concluding panel discussion with speakers and audience Q&A Nitin Bhat, Senior Vice President, ICT Practice, Frost & Sullivan, Singapore. Rohit Dadwal, Managing Director Asia Pacific, Mobile Marketing Association
17:00	Close of MMA Briefing

Venue

Venue:: Hotel Mulia Senayan
City:: Jakarta