| By Andreas Surya,
on 29-04-2008 10:55
|
Good morning, Indonesia. Four great speakers delivered their insights and message on the last mobile Monday. The event was held in Amigos, a cozy restaurant, in a nice and friendly atmosphere. Attended by around 150 people, including a number of colleagues from banks and financial institutions (Welcome aboard!). Last night, we announced 8 companies that are shortlisted for Peer Awards 2008 Indonesia. Congratulations to: EMPATIX, Falcon Interactive, I-MOOV, Merak Cipta Indokreasi, Mobafone, MORE, Pentamedia, and Virtual Tribe. Details will follow in the next post. Four speakers presented their ideas and insights yesterday: Lars Lorentzen, Reyhan, Henri Honoris, and Kendro Hendra. We are proud to see the degree of innovations shown in their presentation and demonstration. Click "Read More below for the recap of yesterday's session.
Lars Lorentzen from Nokia Siemens Networks set the scene by explaining the "basics" of mobile payment. Lack of financial access is the main motivation for mobile payment deployment. Lars also mentioned four main axes of m-payment application: mobile banking, money transfer, NFC-based payments, and mobile commerce in retail. In each application there are already successful players worldwide, e.g. Globe G-Cash, Grameenphone and Smart Money in the money transfer domain. He recommended that operators in Asia Pacific start to address money transfer domain which is very well-tested, potential and can deliver 1 USD ARPU increment and significant savings in operational costs (e.g. voucher distribution). Reyhan from Telkomsel then told us the ideas and motivation of Telkomsel in launching T-cash. He said that 64% of Indonesians do not have access to bank services = no bank account! With the current growth rate of mobile subscribers, we will soon have (or already have) more mobile subscribers than bank account holders. For our information, Indonesian Central Bank is keen to support initiatives towards Less Cash Society. Of course this kind of services is developed through extensive partnership. One the retail partner, Henri Honoris of Modern Photo shred his view that two major applications of mobile payment will be a success in Indonesia: (1) remittance service for domestic helper and foreign workers and (2) airtime refill services. Henri mentioned that he was impressed by the m-payment service implemented in The Philipines already a few years ago. He also highlighted the need for necessary regulatory framework to realize the two potential applications of m-payment. (It is currently in work by the Government). Finally, Kendro Hendra from MORE explained the whole idea of MObile Rewards Exchange program. MORE aggregates point rewards from various loyalty program issuer and lets the customer spends it wherever he wants. From the customer's point of view, his front end is an application that he stores in his handset, and his ID is his mobile number. Of course the whole idea requires a complex ecosystem of back end systems, retail operations, and partnership/alliance arrangement. He concluded his presentation with a live demo of MORE application (can be downloaded from the website). Ed.: I noticed that he has 300,000+ MORE points, compared to my mere 150 points. What did you do/buy/use Pak? :-) That's all folks, see you next month! |
