ACNielsen Indonesia reported (quoted in Kompas) that Indonesia ad spending for Q1/2008 is growing by 23% compared to the same period last year. Total revenue is estimated at 8.7 trillion Rupiah compared to 7.0 trillion in Q1/2007.

Ed.: that's one quarter, so is it going to be like 35-40 trillion Rupiah a year? That's a significant number, right? As a comparison, my consultant's revenue estimate for Indonesia Telco operators is around 90 trillion rupiah.

Overall ad revenue growth was driven by ad spending in telco (operator and handset promotion). This category is growing by 78% to about 815 billion rupiah. Contributing about a quarter of the ad revenue growth.

Lastly, based on media type, TV still dominates where companies spend their ad dollars (62%), followed by newspaper (34%) and magazine / tabloids (4%). However, newspaper ad revenue grows by 38%.

Which makes me wonder, actually, what is the portion of ad served by mobile and online media? AdMob latest MobileMetric (March 2008) reported that Indonesia is serving 133 million ad impressions in March alone. That should count as something...

How we, the mobile player, are going to grab a significant portion of the ad spending?

Link:

• Kompas: Belanja Iklan Terus Membesar 

Graphics (courtesy of Kompas)

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