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What is MobileMonday?
MobileMonday is a community of mobile, media and internet professionals, which promotes the mobile and digital industries and fosters cooperation and networking among industry people and their companies by providing opportunities for personal and virtual contacts.
MobileMonday currently running in more than 60 cities around the world and 400 events each year are held worldwide.
ACNielsen Indonesia reported (quoted in Kompas) that Indonesia ad spending for Q1/2008 is growing by 23% compared to the same period last year. Total revenue is estimated at 8.7 trillion Rupiah compared to 7.0 trillion in Q1/2007.
Ed.: that's one quarter, so is it going to be like 35-40 trillion Rupiah a year? That's a significant number, right? As a comparison, my consultant's revenue estimate for Indonesia Telco operators is around 90 trillion rupiah.
Overall ad revenue growth was driven by ad spending in telco (operator and handset promotion). This category is growing by 78% to about 815 billion rupiah. Contributing about a quarter of the ad revenue growth.
Lastly, based on media type, TV still dominates where companies spend their ad dollars (62%), followed by newspaper (34%) and magazine / tabloids (4%). However, newspaper ad revenue grows by 38%.
Which makes me wonder, actually, what is the portion of ad served by mobile and online media? AdMob latest MobileMetric (March 2008) reported that Indonesia is serving 133 million ad impressions in March alone. That should count as something...
How we, the mobile player, are going to grab a significant portion of the ad spending?
Gerd Leonhard from mediafuturist.com released a very interesting video about Music 2.0 (embedded below).
He challenges the old perspective of monetizing music as product as wrong by starting"Instead of try to sell music in a particular way that they want to sell it, they must start offering in the way that people actually want to buy it". A very good argument on how music industry should change to adapt to the new consumer in order to survive.
A move from "content is king" concept to "open isking" which is also my personal business religion. If you like the video, you may also want to visit Gerd at his blog at www.mediafuturist.com. He had recently published a book titled Mobile 2.0 (off course), which PDF version also provided as downloadable with "pay as you like" business model.
Got this interesting slide from SlideShare. No explanation or notes or recorded speech though. Still valuable, because Asian SNS are featured there. Good read to complement our recent February Event on Mobile Social Networking.
One thing that I want to bring up is that in China, Japan, Korea local SNS rules! There's no Facebook, MySpace, Friendster listed in the top-10 most visited websites in these countries. (According to Alexa statistics). Even more interesting are these websites are more profitable (2007 financials) than Facebook. Then to extrapolate it a bit: there is a huge opportunity for Indonesian-flavored SNS site.
From the MoMo Barcelona veteran - Rudy of m-trends explains the concept, consequences, and trends of Mobile 2.0. Read on. Among the startup to watch are Kimia, Funambol, Buzzd, all winners of Barcelona Peer Awards.
I put a post on OverTheAir.Org event organized by some of the MoMo fellows in London sometimes ago. The event was a blast with over 400 industry experts and developers attended. Check the Over The Air website to view the presentations from other keynotes and sessions. Unfortunately, none of us have the opportunity to attend, so no first hand event report.
Event also include a mobile application prototype competition with 21 competition entries with some very 'unconventional categories' such as "Most likely to succeed with CIA", and "Most Over-Engineered". Sounds like they are having a great time.
